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Wednesday 20 January 2010

Cadburys take-over.

Well another old established bit of British history has gone. Cadbury's shareholders have opted for a Kraft take over. The best chocolate manufacturer bar none, is now in the hands of a cheese manufacturer who would not have me as a customer even if they let me have their cheese for nothing. What will all this mean? There is no doubt the 25,000 worldwide work force will be slashed to a fraction of the present size to accommodate their hostile bid of £11.5bn. I just hope the taste of Cadburys chocolate is not compromised by this take-over, because to me there is no comparision whatsoever with other chocolate brands. I suppose the decision by the shareholders to accept is understandable but for me the loss to Kraft is a sad one.

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